Vision dream stories

These dreams are also available in a digital book !

A to D

E to H

I to L

M to P

Q to T

U to Z

Algeria 

We are in 2030, humanity has just celebrated the commemoration of the World Peace Treaty, because yes, the interests of the world have surpassed the personal interests of the countries. With the global pollution, our terrestrial globe came to its end of breath and it took therefore a union of all humanity to save our planet. Today, the world has become 100% “eco-friendly”, the plastic at sea which represented the equivalent of a country in its size is now a real habitable country, a symbol of a rebirth and hope of the world. Thanks to the researchers, we were able to find a way to group all the non-recyclable plastic together to assemble it and combine it into small floating surfaces on the sea where we can build houses. Today these inhabited houses consume only renewable energies by using wave energy for electricity and desalination for drinking water. As for the food, we eat fresh fish every day and for those who are not a fan, we have also developed agriculture and today we grow vegetables on the sea itself. This general awareness has meant that today everyone practices a sport, we protect nature but we also protect and develop our bodies. The priority sports are water sports, everyone takes up sports and trains regularly, people are happily united and come together to guarantee the good of all humanity.

Anis Benmesbah

Anis Benmesbah

Department Manager

Algiers, Algeria

Austria 

It’s 2030 and I rarely leave the house. I work from home when I want and talk to my colleagues around the world via advanced video chats and split screens. My friends are connected to my message wall and via voice command we send each other updates about our lives. My groceries are delivered to my door or to my garden via a drone. To stay fit and healthy, I receive special meals, tailored to my individual needs. I have a virtual reality gym with equipment to train my body. As soon as I activate the equipment, the walls of the room show a beautiful forest, a mountain lake or the ocean side, as I prefer it today. A breeze of fresh air comes out of my automated ventilation system. I can choose between different games directed by the movements of my body. I get rewards with every calorie I burn and fight for the best score with all of my friends doing the same at home. It is extremely motivating to play sports, because it feels like playing a video game. I have fun with these games, with funny videos and virtual friends. I spend most of my life in a digital world, which means it has already become my “real” world.

Anis Benmesbah

Lisa-Maria Neuhofer

Marketing Director

Vienna, Austria

Bangladesh 

We are in 2030 and we live in a city where there are no products. Everything that was once considered a product has become a service. Transportation, accommodation, food, everything has become free and no one owns anything. The traditional sense of business, that is, buying and selling products, has therefore disappeared. If someone wants to cook, all they need to do is order and all the necessary kitchen supplies are delivered to their doorstep within minutes. If someone wants to travel, they just need to give their destination information through an app and a car will come and pick them up. Nothing belongs to anyone. The room I sleep in is used by others while I am in the office. No one buys something they rarely use. Rather, he asks for a service that will provide him with the utensils necessary for this specific use. In the old days, people bought sports products to play. They had their own sports products. But now there are experience centers where all kinds of sports goods are stored and people just need to visit the centers and play. They pay the experience centers to play it. All kinds of physical sports and the tools to practice them are available there. Whenever someone feels like running or playing soccer, they visit one of the vast sports experience centers and play as much as they want. In a lifestyle where everything is automated, physical activities are rare. These sports experience centers are the one thing that always keeps people close to their roots, reminding them of their history of physical labor, which has forged the thousand year history of mankind. I love to visit sports centers and play as much as I want to remind myself that we are meant to be physically active rather than relying on machines for everything.

Anis Benmesbah

Joyanta Barman

Supply Production Planner

Chittagong, Bangladesh

Belgium 

In 2030, I leave my house when I suddenly remember that my urban garden needs maintenance. And yes, in my days we no longer go to the supermarkets because each city dweller now has his own urban garden in which he grows his own fruits and vegetables. This has contributed to a harp decline in food for large amounts and to a drastic decrease in heart disease due to the improvement in our diet.

Anis Benmesbah

Jens De Boeck

Pacesetter of Decathlon Academy Belgium, Facilitator

Antwerp, Belgium

It is 2030. I leave my house and walk whistling to the bus stop. The stop is around the corner because the bus knows my location through a chip in my ear. I don’t have to pay for the bus ride. After all, public transport is free. The bus works well at the destination as there are hardly any cars left. On the bus, I check on the smartphone what we can do today and which is available. Maybe volunteering?

Anis Benmesbah

Sam Dewaele

Teamplayer

Ghent, Belgium

It’s 2030, I am leaving my home and all the products are created locally. No more import-export or economic relations with other countries. All products will be made in Belgium, live from our own resources without having external help. We create a local technology in energy, production, etc… so that each country is independent thanks to a new local, sustainable and responsible technology. Every job, activity, purchase must resonate.

Tom Bresmal

Tom Bresmal

Transformation Project Leader

Namur, Belgium

It’s January 30, 2030. I’m leaving my condominium and getting into an autonomous shared car. This car goes to a place where I can play sports with my clients to start the day right. The material used does not belong to anyone, we share everything. On my arm, I can watch my sports scores live and receive a personalized diet plan for today which is automatically ordered and delivered. On the way to work, I took part in a first meeting on the creation of products with a positive ecological impact.

Gauthier Rousselle

Gauthier Rousselle & Agglo Antwerp’s Vision

Antwerp, Belgium

I leave my house at 8am in 2030. The underground transport network has recently opened. Now everyone has a capsule adapted to the family so that everyone can move smoothly without being disturbed by traffic jams, work and pollution since everything is powered by hydrogen. Transporting people with disabilities is no longer a problem. You can keep yourself pleasantly busy during the transport. Above the ground, we can exercise or enjoy the nature that recovers space. Blindness or other disabilities can be solved with technology.

Ian Bracke

Ian Bracke

Teamplayer

Ghent, Belgium

It’s 2030 and I’m leaving my house after my morning ritual is over. My app indicates that I still gained many points thanks to the efforts on my ecological footprint. I took a shower with rainwater, my electricity is self-generated, my breakfast is homemade and I bought the coffee in the organic store. I see that the citizens of our town are also going to work, I am going on foot, because I have chosen an employer in the region. I work in the IT industry, I can’t complain about my salary. My working day is over, and a tennis event starts soon at my local Decathlon outlet. Normally an expensive deal, considering my salary. But thanks to my green efforts at home, my volunteer work for the youth of the neighborhood in the afternoons, and the fact that my parents live with me, I pay much less than my neighbor who stubbornly clings to fossil fuels and doesn’t commit to anything.

Ian Bracke

Stijn Van Damme, Wim Vermant & Nils Vermeiren

Store Leaders

Antwerp, Belgium

It’s February 3, 2030, I leave my house when I start my “France and Spain Green Tour”. I don’t need to buy any equipment because I have a “MyDecathlon” subscription. I start with a trekking bike from Brussels to Lyon. In Lyon, I change my trekking bike to a mountain bike to cross the Alps. In Nice, I change my bike into a pair of shoes and a backpack to continue my walk to the Costa Brava. There, I exchange my hiking equipment for a road bike to go to Madrid and further to Hendaye. I change my cycling gear back to hiking gear and I stay one week on site to surf (surfboard available). I continue my hike in Le Havre. There, I change my hiking gear into sailing gear for a boat trip to Ostend. In Ostend, I exchange my sailing equipment for my first trekking bike to arrive again 2 days later in Brussels, if I leave everything again in my favorite Decathlon store. I go back to my small apartment and share all the photos of my trip on the “MyDecathlon” profile.

Karel Van Bereven

Karel Van Beveren

Business Leader of Decathlon Belgium

Brussels, Belgium

Canada 

It’s 2030, I’m leaving my home to go to a Decathlon-labeled collection point to bring back a hockey stick that I broke last night in a game with my friends at Parc la Fontaine. in charge by an advisor who asks me a few questions about the circumstances in which the sticks broke while being kindly to the fact that my game of Hockey was not too spoiled.The first reflex is to consider repair via the 3D printer available on site, unfortunately it is very broken and he offers me another solution. He consults my Decathlon member account and thanks to my player profile and my purchase history … a proposal for a new one hockey stick, customized on site is made. He informs me that my old stick will be oriented in a reconditioning circuit for a different use. He completes by telling me that most of the tempos the broken sticks are used in the design of garden furniture.

Ludovic Boutin

Ludovic Boutin 

Annecy City Project Manager

Annecy, France

Arnaud Briand

Arnaud Briand 

Oroks Referent &

B2B Gift Card Leader 

Montreal, Canada

It is 2030, I wake up and I consult my nutritional plan that Decathlon has made for me according to the data collected by my smart watch. I dress in my 100% echo-consu Decathlon sportswear. Surprise! My basket of freshly grown vegetables from my Decathlon Boisbriand is on the porch. Then, I take my self-driving car to go to work at Decathlon. When I arrive, I already see about fifty clients waiting impatiently for their daily walk with our running advisor. As I enter the store, the screen at the reception welcomes me. It offers me an activity to do at lunchtime depending to the result of my body scan which was done automatically when I entered the store. I am very happy to see that our virtual reality test zones are being used to their full capacity by our customers after only 30 minutes of opening. I go up to the roof to check if my test areas next to the vegetable garden are ready to be used. I get an alert on my watch from a customer shopping for a bike online and Hop! His hologram is projected in front of me and he tells me that a part is missing from his bike. No worries because in 10 minutes I would have printed the missing part on our 3D printer and in 30 minutes it will already be delivered at his home by our solar drone made from recycled plastic. My day is coming to an end and my watch congratulates me for following my food plan and for doing the exercise the it suggested. I come home being a better me than yesterday and looking forward to tomorrow.

Hélianne Perron

Hélianne Perron

Sports Advisor & Cashier Referent

Montreal, Canada

It’s 2030, I’m leaving my house to buy avocados at the grocery store. When I get to the shelf, I see the $40 avocados! The grocer then explains to me that the price is due to cost of production, cost of transport from Peru to Montreal, fair wage, environmental tax, cost of labor etc. The grocer therefore offers me another solution: local, eco-responsible and sustainable and I leave with a good squash from Quebec.

Marie-Audrey Allard

Marie-Audrey Allard

Retail Supplier

Montreal, Canada

It’s 2030, I am leaving my house and I want to play sports, but I am limited. My bad lifestyle brought me physical and mental pain. Decathlon offers resources not limited to sport, but health. I go to Decathlon and I am offered to become a Decathlon member. The member account allows me to have a personalized follow-up on my health. Chiropractic services, Kinesiology, Psychology, etc. It’s accessible to everyone! Life is beautiful!

Richard Viradeth

Richard Viradeth Thanvilay

Operation Leader

Boisbriand,  Canada

It’s 2030, I am leaving my house and I realize, on this beautiful winter day that snowshoeing on Mount Royal would be peaceful. However, later my racket broke. I wanted to get the same snowshoes in less than 24 hours, thinking ecologically, I told myself that Decathlon manufactures local products and it would be a great place to go shopping for my new snowshoes made in Canada. Finally, it was the best choice because shopping locally is responsible for our environment. A week later, I realized that the supplier was my neighbour. Ah, how small the world is!

Ximena Castaneda

Ximena Castaneda

International Transport and Customs Coordinator

Montreal, Canada

It is 2030, I leave my house when I notice that I have forgotten my reusable bags for shopping. I then get in my hydrogen car and head to my favorite store: Decathlon. At the entrance of the store, I deposit the last plastic containers that I had left at home and in exchange I am given a $5 voucher that I put in the bank. Knowing that this plastic will be reused to create eco-friendly products, I help improve my environment. Then I use that $5 to buy myself the latest model of the sweater made from 100% biodegradable material. When leaving Decathlon, a machine records my DNA data for payment and receives the information in my microchip located on my left forearm. I can check my invoice by hologram and keep it in case an exchange occurs. This is how Decathlon was able to adapt to protect its environment.

Julien Brisson

Julien Brisson

Supply Team Manager

Montreal, Canada

It’s 2030, I leave my house when all of a sudden I see a group of young people heading towards the Decathlon store. It’s on a typical Canadian winter day: a solid -27. I follow the group of young people to the store. They rent their hockey gear and accessories in the store and play in an arena worthy of the National League. The rental price of the ice cream is included in the accessory price which is $2. All profits collected by the sport will go to local organisations. The store is of 70% for practice, 30% for commerce. The items are 99% manufactured on-site thanks to our recep area converted into an automated mini-factory. Decathlon has overtaken Netflix on the stock market, which recognises everyone’s sporting activity instead of the bad lifestyles generated by Netflix, video games and other electronic platforms.

Pierre Kempa

Pierre Kempa

Commercial Leader

Montreal, Canada

It’s 2030, I leave my home when I go to work. I pass by the Decathlon store in my neighborhood. I stop to do a climbing route, I have access to the climbing wall thanks to my reservation on the Decathlon app, I use the equipment made available by the store. I find my usual community there and today I discover a new athlete who wants to learn this sport. I started this sport two months ago thanks to Decathlon. While discussing with my group, I am told about a partner coach of Decathlon who is preparing an outing. When I finish my course, I go to the climbing department to get more information on outdoor equipment. The climbing enthusiast advises me a beginner’s outfit including minimum equipment plus 2 accompanied outings. Without hesitation, I place my order on my cell phone through my Decathlon profile. I pick up my equipment when I leave the store on my way to work.

David Lacombe

David Lacombe

Operation Manager

Halifax, Canada

It’s 2030, I’m leaving home when I get a notification from Decathlon telling me that my bike is ready to be picked up. The voice assistant warns me that there is a market today in the green house/test zone. Having made an appointment the day before, the flying taxi is waiting for me at a station 2 minutes walk away. When I got to the store, an advisor greets me and offers to test my brand new bike in the outdoor test area with him. After this little effort, I realize that I am hungry and I find that there is a small Decathlon market where the products they have grown all around the store are sold. After that, I go home with my new bike and as soon as I arrive, I install it on my Home Trainer and go on a virtual outing with people, who, like me, have bought a Decathlon bike. Thanks to the application entirely designed by the Decathlon team, I can see my performance and my points to improve. In the evening, a counsellor thanks me for coming by and suggests a healthy meal to prepare with the foods I bought earlier. Finally, I go to bed happy and satisfied with my day.

Charles Vignon

Charles Vignon

Bike and Ski Advisor

Boisbriand, Canada

It’s 2030, I leave my home to go to the board of directors of my city by bike. Today we will decide on the sports infrastructure projects of La Prairie, which is located on the south shore of Montreal. My name is Clovis, I am 13 years old and I am involved in the project of the new sports center, the construction of which will begin in next July. We started this project with a team of young people from my local primary school. Maëlle and I drew up the plans for our future sports center with the architects. It’s going to be really huge, with lots of trees and large grassy areas for outdoor play. Colin and Miko were working on the funding of the center, while Elliott and Alice were canvassing local partners, sports clubs, coaches to keep our center alive on a daily basis. We are very happy to be involved in this project which really takes into consideration our needs and desires because we will be the first daily users in the near future.The Mayor is happy to collaborate with us and really takes the expectations of young citizens seriously to develop his city, our city! Every month in my school, we present the progress of our projects to the other students. Several of my friends also play an important role in different aspects of our society. We must build a better future, by making things evolve positively.

Charles Vignon

Murielle Chauviteau

Decathlon Canada Academy Leader

Montreal, Canada

Charles Vignon

Mélissa Riendeau

B2C Gift Cards Leader

We are in 2030. I leave my home, equipped with my devices, powered by the energy I produced by my physical and mental activity the day before. I go to a community near my home to barter, which can include exchanging surplus energy with people who are in deficit there. Available for exchange are ideas and know-how via workshops. The people I interact with are of all ages, because each human benefits from a personalized development plan and therefore each person achieves “autonomy” and “self-sufficiency” at their own pace. For my food, everything I eat has been harvested or produced in an eco-responsible and local way. In 2030 there is a whole sector of activity developed around the planning and management of this new energy production and trade exchange system.

Charles Vignon

Jaylone Lee

Marketing and Communications Leader

Montreal, Canada

We are in 2030, I leave my house when I meet my neighbor Philippe. He suggests that I participate in his bike training. I don’t have a bike. I want to borrow a bicycle but I don’t know anyone who owns one. Fortunately, I know that Decathlon offers the loan of a bicycle in exchange for a service that I will offer. I have skills in group facilitation, so thanks to this knowledge that I will do the exchange of services. Why not offering introductory lessons to children? To the elderly? Or both? Why not taking acting lessons? In exchange for this activity, I will therefore have access to a bicycle to participate in my neighbor Philippe’s bicycle training.

Charles Vignon

Gabriel Valiquette Savoie

Digital Content and Localization Leader

Montreal, Canada

Colombia 

We are in the year of 2030, I am leaving my house and there is a Decathlete platform that brings together its community to play sports with its products. Make the practice of sport accessible, not only by selling sports products but also by creating spaces with sports communities.

Anis Benmesbah

Leonardo Monroy

Commercial Advisor

Bogota, Colombia