From Vision to action
Now these Vision targets have been written, it is up to us to bring them to life. The final and most important stage of the Vision process is ‘Co-Evolve’, enabling us to transform Vision targets to local concrete projects.
Here you will discover the projects developed by local teams.
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“Dream big, start small” – this perfectly describes how Tiziana PRONO has initiated the Unpaired Project in Decathlon Italy. The idea arose when she discovered a remarkable number of single shoes in the store. She then proposed a solution and turned it into a local project. After one and a half years, the project has been expanded to the international level and it is aimed to be developed as a global Decathlon process.
Facing the global challenge on health, climate and pollution, the sustainability team in Decathlon Spain has launched the Mobility Project in 2020. The objective is to reduce carbon emissions while promoting a healthier lifestyle by shifting to a more sustainable mode of transportation. The project brings positive impact from local to country level, and eventually to the global level.
Decathlon Belgium is rapidly developing its online marketplace to host and secure transactions of products and services between its customers and 3rd party sellers (partners). The marketplace is unique for its selection of partners and advocacy of the company’s mission and Vision. It aims for better products, better people, better planet and fair prices.
Decathlon Romania has two main branches of projects correlating with the company’s new purpose “To be useful to people and to their planet”. Bogdan DOROBANȚ is the Corporate Social Responsibility (CSR) Leader and he leads people-oriented projects. Before writing the national CSR project, a survey was sent to all Decathlonians in Romania to collect ideas and dreams on this subject. Finally, the 5-year project was written with 4 big strategies closely aligned with the Vision.
While Black Friday was creating a shopping craze in every part of the world, Decathlon Netherlands and Turkey turned it into Green Friday in November 2020. The sustainability team of the two countries organised it in different ways but for the same reason – Green Friday is aligned with our company Vision, purpose and values. They aimed to raise the customers’ awareness of responsible buying and the sustainable projects in Decathlon.
Decathlon Surrey Quays is a 10,000 square metres site combining the flagship store and offices in London, UK. With the surge of online sales reaching more than 30% YTD, the team urges to redefine the added value of the site to the digital ecosystem in order to stay appealing and preserve customer flow. The new “Decathlon Local Hub” will enhance the local relationship and try to increase positive impacts on life and access to sport for the local population.
Cambridge is a vibrant and young university city where one third of the population commute by bikes 5 days a week. The young population are generally more open to use cycling as a way of transport as it is more economical and convenient for them. Despite the intense competition for the bike business in the city, Decathlon Cambridge strives to get closer to the community and improve the product life cycle sustainability to enable more people to adopt a sustainable travel mode.