From Vision to action
Now these Vision targets have been written, it is up to us to bring them to life. The final and most important stage of the Vision process is ‘Co-Evolve’, enabling us to transform Vision targets to local concrete projects.
Here you will discover the projects developed by local teams.
Choose a target
Choose a target
“Dream big, start small” – this perfectly describes how Tiziana PRONO has initiated the Unpaired Project in Decathlon Italy. The idea arose when she discovered a remarkable number of single shoes in the store. She then proposed a solution and turned it into a local project. After one and a half years, the project has been expanded to the international level and it is aimed to be developed as a global Decathlon process.
During the production of garment products, around 15% to 20% waste is generated on average. In order to reduce the environmental impact and help the disadvantaged people, the Gloves and Headwear team in Vietnam initiated a project to upcycle the leftover fabrics and turn them into useful products. These products will be donated to the local communities who have financial and social difficulties in cooperation with the non-governmental organisations (NGOs).
Inspired by the previous Vision, Decathlon Ghent started the human transformation in 2016. Hierarchy has been reshaped to network, and Decathlonians have evolved from working for a job to a role based on their talents. After Vision 21.1 has been written, the city project Act Ghent came along as a bridge between the Vision and the daily operations, as well as an accelerator of actions.
Apart from the daily household waste that we recycle, there are wastes in the retail that are more difficult to be recycled and reused. The Decathlon store in Lannion, France hence started a partnership with Millennium, a workshop located less than 2 km from the store, to collect the plastic waste and give a second life to it. The goal is to have no more incineration and burial for this waste.
Decathlon Belgium is changing the game of energy production and consumption within the local community
At Decathlon United, converting to 100% renewable energy is the top target shared among different countries. What’s more is that the sustainability team in Belgium aims to increase the local impact of the use of renewable energy. To achieve that, they are pioneering a campaign on 1st July 2021: to buy the surplus solar energy from households in exchange for sports equipment and services.
Decathlon India initiated Innovation Lab to foster scalable innovation. They curated challenges from the stores and various departments and engaged startups to tackle the challenges together. The co-built solutions are piloted in a store in Bangalore and it is possible to scale across India and the globe.
Decathlon Belgium is rapidly developing its online marketplace to host and secure transactions of products and services between its customers and 3rd party sellers (partners). The marketplace is unique for its selection of partners and advocacy of the company’s mission and Vision. It aims for better products, better people, better planet and fair prices.
While Black Friday was creating a shopping craze in every part of the world, Decathlon Netherlands and Turkey turned it into Green Friday in November 2020. The sustainability team of the two countries organised it in different ways but for the same reason – Green Friday is aligned with our company Vision, purpose and values. They aimed to raise the customers’ awareness of responsible buying and the sustainable projects in Decathlon.
Decathlon Surrey Quays is a 10,000 square metres site combining the flagship store and offices in London, UK. With the surge of online sales reaching more than 30% YTD, the team urges to redefine the added value of the site to the digital ecosystem in order to stay appealing and preserve customer flow. The new “Decathlon Local Hub” will enhance the local relationship and try to increase positive impacts on life and access to sport for the local population.
Cambridge is a vibrant and young university city where one third of the population commute by bikes 5 days a week. The young population are generally more open to use cycling as a way of transport as it is more economical and convenient for them. Despite the intense competition for the bike business in the city, Decathlon Cambridge strives to get closer to the community and improve the product life cycle sustainability to enable more people to adopt a sustainable travel mode.