From Vision to action
Now these Vision targets have been written, it is up to us to bring them to life. The final and most important stage of the Vision process is ‘Co-Evolve’, enabling us to transform Vision targets to local concrete projects.
Here you will discover the projects developed by local teams.
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Decathlon Belgium is rapidly developing its online marketplace to host and secure transactions of products and services between its customers and 3rd party sellers (partners). The marketplace is unique for its selection of partners and advocacy of the company’s mission and Vision. It aims for better products, better people, better planet and fair prices.
Decathlon Romania has two main branches of projects correlating with the company’s new purpose “To be useful to people and to their planet”. Bogdan DOROBANȚ is the Corporate Social Responsibility (CSR) Leader and he leads people-oriented projects. Before writing the national CSR project, a survey was sent to all Decathlonians in Romania to collect ideas and dreams on this subject. Finally, the 5-year project was written with 4 big strategies closely aligned with the Vision.
While Black Friday was creating a shopping craze in every part of the world, Decathlon Netherlands and Turkey turned it into Green Friday in November 2020. The sustainability team of the two countries organised it in different ways but for the same reason – Green Friday is aligned with our company Vision, purpose and values. They aimed to raise the customers’ awareness of responsible buying and the sustainable projects in Decathlon.
2 years ago, Adrian MILEWSKI came to his Country Leader with the idea of leading a City Project in Szczecin as a leader of 2 stores. It was an innovative yet risky initiative, but he succeeded with his strong motivation and beliefs. Since then, many new City Leaders appear to provide more attractive jobs for employees, better offers and services for customers and achieve better results. These become possible because the City Leaders can make faster decisions locally in line with the principle of subsidiarity. Moreover, increasing local actions aligned with the Vision were taken in Decathlon Szczecin.
Decathlon Surrey Quays is a 10,000 square metres site combining the flagship store and offices in London, UK. With the surge of online sales reaching more than 30% YTD, the team urges to redefine the added value of the site to the digital ecosystem in order to stay appealing and preserve customer flow. The new “Decathlon Local Hub” will enhance the local relationship and try to increase positive impacts on life and access to sport for the local population.
Cambridge is a vibrant and young university city where one third of the population commute by bikes 5 days a week. The young population are generally more open to use cycling as a way of transport as it is more economical and convenient for them. Despite the intense competition for the bike business in the city, Decathlon Cambridge strives to get closer to the community and improve the product life cycle sustainability to enable more people to adopt a sustainable travel mode.
On 28th September 2020, Sophie CRIQUELION and Jens DE BOECK organised the first Diversity & Inclusion International Meeting. It was a 2-hour digital meeting gathering Decathlon countries who are actively working on this topic to share their best practices and strategies. The team believed the diversity of this meeting itself should also be attained, so it was made open to externals. The meeting finally attracted 140 participants from 46 companies and countries respectively, including “competitors” such as Intersport.
RED January is a nationwide movement that promotes an active lifestyle to support our mental health. Decathlon Surrey Quays started the collaboration with it to launch a digital campaign in January 2021 to raise the awareness of the necessity to engage in sports activities. The goal is to inspire people to join the campaign by pushing communication and building teams in the store to make sports challenges.