From Vision to action

Now these Vision targets have been written, it is up to us to bring them to life. The final and most important stage of the Vision process is ‘Co-Evolve’, enabling us to transform Vision targets to local concrete projects. 

Here you will discover the projects developed by local teams.

Choose a target

Health

TranSport

Local Living

Regenerative

Inclusive

Choose a target

Health

TranSport

Local Living

Regenerative

Inclusive

Decathlon Poland x IKEA: Stay Sporty, Stay Homey

Decathlon Poland x IKEA: Stay Sporty, Stay Homey

Decathlon Poland has created a brand new marketing campaign with IKEA to underline the importance of home training during the lockdown in the country in January and February 2021. The goal was to encourage the Poles to stay active and keep practising sports in times when their homes have become gyms and yoga studios with equipment and everything they need.

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Partnership with a local startup to bring plastic waste back to life

Partnership with a local startup to bring plastic waste back to life

Apart from the daily household waste that we recycle, there are wastes in the retail that are more difficult to be recycled and reused. The Decathlon store in Lannion, France hence started a partnership with Millennium, a workshop located less than 2 km from the store, to collect the plastic waste and give a second life to it. The goal is to have no more incineration and burial for this waste.

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Decathlon Belgium is changing the game of energy production and consumption within the local community

Decathlon Belgium is changing the game of energy production and consumption within the local community

At Decathlon United, converting to 100% renewable energy is the top target shared among different countries. What’s more is that the sustainability team in Belgium aims to increase the local impact of the use of renewable energy. To achieve that, they are pioneering a campaign on 1st July 2021: to buy the surplus solar energy from households in exchange for sports equipment and services.

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Decathlon Innovation Lab India

Decathlon Innovation Lab India

Decathlon India initiated Innovation Lab to foster scalable innovation. They curated challenges from the stores and various departments and engaged startups to tackle the challenges together. The co-built solutions are piloted in a store in Bangalore and it is possible to scale across India and the globe.

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Decathlon Romania aligns the CSR project with the Vision to achieve the company purpose

Decathlon Romania aligns the CSR project with the Vision to achieve the company purpose

Decathlon Romania has two main branches of projects correlating with the company’s new purpose “To be useful to people and to their planet”. Bogdan DOROBANȚ is the Corporate Social Responsibility (CSR) Leader and he leads people-oriented projects. Before writing the national CSR project, a survey was sent to all Decathlonians in Romania to collect ideas and dreams on this subject. Finally, the 5-year project was written with 4 big strategies closely aligned with the Vision.

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Green Friday 2020 in Decathlon Netherlands and Turkey

Green Friday 2020 in Decathlon Netherlands and Turkey

While Black Friday was creating a shopping craze in every part of the world, Decathlon Netherlands and Turkey turned it into Green Friday in November 2020. The sustainability team of the two countries organised it in different ways but for the same reason – Green Friday is aligned with our company Vision, purpose and values. They aimed to raise the customers’ awareness of responsible buying and the sustainable projects in Decathlon.

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Innovative projects to promote Health, Local Living and Inclusion in Decathlon Szczecin

Innovative projects to promote Health, Local Living and Inclusion in Decathlon Szczecin

2 years ago, Adrian MILEWSKI came to his Country Leader with the idea of leading a City Project in Szczecin as a leader of 2 stores. It was an innovative yet risky initiative, but he succeeded with his strong motivation and beliefs. Since then, many new City Leaders appear to provide more attractive jobs for employees, better offers and services for customers and achieve better results. These become possible because the City Leaders can make faster decisions locally in line with the principle of subsidiarity. Moreover, increasing local actions aligned with the Vision were taken in Decathlon Szczecin.

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Site Transformation of Decathlon Surrey Quays

Site Transformation of Decathlon Surrey Quays

Decathlon Surrey Quays is a 10,000 square metres site combining the flagship store and offices in London, UK. With the surge of online sales reaching more than 30% YTD, the team urges to redefine the added value of the site to the digital ecosystem in order to stay appealing and preserve customer flow. The new “Decathlon Local Hub” will enhance the local relationship and try to increase positive impacts on life and access to sport for the local population.

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Enabling sustainable modes of travel in Cambridge

Enabling sustainable modes of travel in Cambridge

Cambridge is a vibrant and young university city where one third of the population commute by bikes 5 days a week. The young population are generally more open to use cycling as a way of transport as it is more economical and convenient for them. Despite the intense competition for the bike business in the city, Decathlon Cambridge strives to get closer to the community and improve the product life cycle sustainability to enable more people to adopt a sustainable travel mode.

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