From Vision to action
Now these Vision targets have been written, it is up to us to bring them to life. The final and most important stage of the Vision process is ‘Co-Evolve’, enabling us to transform Vision targets to local concrete projects.
Here you will discover the projects developed by local teams.
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#HEALTH #INCLUSIVEOn 31 March 2021, Decathlon Belgium launched "The Breakaway" at the prison of Oudenaarde. 6 inmates from the prison are training and preparing for the race with thousands of riders in the outside world via the virtual cycling platform Zwift. The...
#LOCALLIVING #REGENERATIVE #INCLUSIVEInspired by the previous Vision, Decathlon Ghent started the human transformation in 2016. Hierarchy has been reshaped to network, and Decathlonians have evolved from working for a job to a role based on their talents. After Vision...
Decathlon Poland has created a brand new marketing campaign with IKEA to underline the importance of home training during the lockdown in the country in January and February 2021. The goal was to encourage the Poles to stay active and keep practising sports in times when their homes have become gyms and yoga studios with equipment and everything they need.
Apart from the daily household waste that we recycle, there are wastes in the retail that are more difficult to be recycled and reused. The Decathlon store in Lannion, France hence started a partnership with Millennium, a workshop located less than 2 km from the store, to collect the plastic waste and give a second life to it. The goal is to have no more incineration and burial for this waste.
Decathlon Belgium is changing the game of energy production and consumption within the local community
At Decathlon United, converting to 100% renewable energy is the top target shared among different countries. What’s more is that the sustainability team in Belgium aims to increase the local impact of the use of renewable energy. To achieve that, they are pioneering a campaign on 1st July 2021: to buy the surplus solar energy from households in exchange for sports equipment and services.
Decathlon India initiated Innovation Lab to foster scalable innovation. They curated challenges from the stores and various departments and engaged startups to tackle the challenges together. The co-built solutions are piloted in a store in Bangalore and it is possible to scale across India and the globe.
Decathlon Belgium is rapidly developing its online marketplace to host and secure transactions of products and services between its customers and 3rd party sellers (partners). The marketplace is unique for its selection of partners and advocacy of the company’s mission and Vision. It aims for better products, better people, better planet and fair prices.
Decathlon Romania has two main branches of projects correlating with the company’s new purpose “To be useful to people and to their planet”. Bogdan DOROBANȚ is the Corporate Social Responsibility (CSR) Leader and he leads people-oriented projects. Before writing the national CSR project, a survey was sent to all Decathlonians in Romania to collect ideas and dreams on this subject. Finally, the 5-year project was written with 4 big strategies closely aligned with the Vision.
While Black Friday was creating a shopping craze in every part of the world, Decathlon Netherlands and Turkey turned it into Green Friday in November 2020. The sustainability team of the two countries organised it in different ways but for the same reason – Green Friday is aligned with our company Vision, purpose and values. They aimed to raise the customers’ awareness of responsible buying and the sustainable projects in Decathlon.
2 years ago, Adrian MILEWSKI came to his Country Leader with the idea of leading a City Project in Szczecin as a leader of 2 stores. It was an innovative yet risky initiative, but he succeeded with his strong motivation and beliefs. Since then, many new City Leaders appear to provide more attractive jobs for employees, better offers and services for customers and achieve better results. These become possible because the City Leaders can make faster decisions locally in line with the principle of subsidiarity. Moreover, increasing local actions aligned with the Vision were taken in Decathlon Szczecin.
Decathlon Surrey Quays is a 10,000 square metres site combining the flagship store and offices in London, UK. With the surge of online sales reaching more than 30% YTD, the team urges to redefine the added value of the site to the digital ecosystem in order to stay appealing and preserve customer flow. The new “Decathlon Local Hub” will enhance the local relationship and try to increase positive impacts on life and access to sport for the local population.
Cambridge is a vibrant and young university city where one third of the population commute by bikes 5 days a week. The young population are generally more open to use cycling as a way of transport as it is more economical and convenient for them. Despite the intense competition for the bike business in the city, Decathlon Cambridge strives to get closer to the community and improve the product life cycle sustainability to enable more people to adopt a sustainable travel mode.