From Vision to action
Now these Vision targets have been written, it is up to us to bring them to life. The final and most important stage of the Vision process is ‘Co-Evolve’, enabling us to transform Vision targets to local concrete projects.
Here you will discover the projects developed by local teams.
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Facing the global challenge on health, climate and pollution, the sustainability team in Decathlon Spain has launched the Mobility Project in 2020. The objective is to reduce carbon emissions while promoting a healthier lifestyle by shifting to a more sustainable mode of transportation. The project brings positive impact from local to country level, and eventually to the global level.
While physical activity has well-known health benefits, research also shows its power during recovery from a disease or traumatic experience. This is why Decathlon Grenoble launched its long term Sport-Health project – ReSantéz-vous. The name of the project is a play on French words, carrying the meanings of “ressentir” (feel) and “se remettre en santé” (restore to health). By developing a local health network to provide curative care through sport products, services and activities, it aims to help the citizens in Grenoble fully recover from illness and regain health and happiness in life.
During the production of garment products, around 15% to 20% waste is generated on average. In order to reduce the environmental impact and help the disadvantaged people, the Gloves and Headwear team in Vietnam initiated a project to upcycle the leftover fabrics and turn them into useful products. These products will be donated to the local communities who have financial and social difficulties in cooperation with the non-governmental organisations (NGOs).
Decathlon Hungary was among the first Decathlon countries who was committed to diversity and inclusion with a long term strategy . The initiative began in 2018 as the team believed the company has a responsibility on important social issues such as equal pay, prejudice and discrimination. Today, the project has become more developed which sets the pace for other countries to join in. The project advocates diversity and inclusion in 3 dimensions – sport experience, store experience and employment.
On 31 March 2021, Decathlon Belgium launched “The Breakaway” at the prison of Oudenaarde. 6 inmates from the prison are training and preparing for the race with thousands of riders in the outside world via the virtual cycling platform Zwift. The project was initiated in collaboration with De Rode Antraciet, a non-profit organisation promoting sports and culture within prisons, Cellmade vzw, and Belgian Department of Justice. “The Breakaway” extends Decathlon’s mission to make sport accessible to all.
Inspired by the previous Vision, Decathlon Ghent started the human transformation in 2016. Hierarchy has been reshaped to network, and Decathlonians have evolved from working for a job to a role based on their talents. After Vision 21.1 has been written, the city project Act Ghent came along as a bridge between the Vision and the daily operations, as well as an accelerator of actions.
Decathlon Poland has created a brand new marketing campaign with IKEA to underline the importance of home training during the lockdown in the country in January and February 2021. The goal was to encourage the Poles to stay active and keep practising sports in times when their homes have become gyms and yoga studios with equipment and everything they need.
Apart from the daily household waste that we recycle, there are wastes in the retail that are more difficult to be recycled and reused. The Decathlon store in Lannion, France hence started a partnership with Millennium, a workshop located less than 2 km from the store, to collect the plastic waste and give a second life to it. The goal is to have no more incineration and burial for this waste.
Decathlon Belgium is changing the game of energy production and consumption within the local community
At Decathlon United, converting to 100% renewable energy is the top target shared among different countries. What’s more is that the sustainability team in Belgium aims to increase the local impact of the use of renewable energy. To achieve that, they are pioneering a campaign on 1st July 2021: to buy the surplus solar energy from households in exchange for sports equipment and services.
Decathlon India initiated Innovation Lab to foster scalable innovation. They curated challenges from the stores and various departments and engaged startups to tackle the challenges together. The co-built solutions are piloted in a store in Bangalore and it is possible to scale across India and the globe.
Decathlon Belgium is rapidly developing its online marketplace to host and secure transactions of products and services between its customers and 3rd party sellers (partners). The marketplace is unique for its selection of partners and advocacy of the company’s mission and Vision. It aims for better products, better people, better planet and fair prices.
Decathlon Romania has two main branches of projects correlating with the company’s new purpose “To be useful to people and to their planet”. Bogdan DOROBANȚ is the Corporate Social Responsibility (CSR) Leader and he leads people-oriented projects. Before writing the national CSR project, a survey was sent to all Decathlonians in Romania to collect ideas and dreams on this subject. Finally, the 5-year project was written with 4 big strategies closely aligned with the Vision.