From Vision to action

Now these Vision targets have been written, it is up to us to bring them to life. The final and most important stage of the Vision process is ‘Co-Evolve’, enabling us to transform Vision targets to local concrete projects. 

Here you will discover the projects developed by local teams.

Choose a target

Health

TranSport

Local Living

Regenerative

Inclusive

Choose a target

Health

TranSport

Local Living

Regenerative

Inclusive

Unpaired Project – Save A Shoe, Save The Planet

Unpaired Project – Save A Shoe, Save The Planet

“Dream big, start small” – this perfectly describes how Tiziana PRONO has initiated the Unpaired Project in Decathlon Italy. The idea arose when she discovered a remarkable number of single shoes in the store. She then proposed a solution and turned it into a local project. After one and a half years, the project has been expanded to the international level and it is aimed to be developed as a global Decathlon process.

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Upcycling garment waste for the good of people and the planet

Upcycling garment waste for the good of people and the planet

During the production of garment products, around 15% to 20% waste is generated on average. In order to reduce the environmental impact and help the disadvantaged people, the Gloves and Headwear team in Vietnam initiated a project to upcycle the leftover fabrics and turn them into useful products. These products will be donated to the local communities who have financial and social difficulties in cooperation with the non-governmental organisations (NGOs).

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Decathlon Hungary – A Pioneer in Diversity & Inclusion

Decathlon Hungary – A Pioneer in Diversity & Inclusion

Decathlon Hungary was among the first Decathlon countries who was committed to diversity and inclusion with a long term strategy . The initiative began in 2018 as the team believed the company has a responsibility on important social issues such as equal pay, prejudice and discrimination. Today, the project has become more developed which sets the pace for other countries to join in. The project advocates diversity and inclusion in 3 dimensions – sport experience, store experience and employment.

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Breakaway – The first eCycling team from the prison

Breakaway – The first eCycling team from the prison

On 31 March 2021, Decathlon Belgium launched “The Breakaway” at the prison of Oudenaarde. 6 inmates from the prison are training and preparing for the race with thousands of riders in the outside world via the virtual cycling platform Zwift. The project was initiated in collaboration with De Rode Antraciet, a non-profit organisation promoting sports and culture within prisons, Cellmade vzw, and Belgian Department of Justice. “The Breakaway” extends Decathlon’s mission to make sport accessible to all.

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Decathlon Innovation Lab India

Decathlon Innovation Lab India

Decathlon India initiated Innovation Lab to foster scalable innovation. They curated challenges from the stores and various departments and engaged startups to tackle the challenges together. The co-built solutions are piloted in a store in Bangalore and it is possible to scale across India and the globe.

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Decathlon Romania aligns the CSR project with the Vision to achieve the company purpose

Decathlon Romania aligns the CSR project with the Vision to achieve the company purpose

Decathlon Romania has two main branches of projects correlating with the company’s new purpose “To be useful to people and to their planet”. Bogdan DOROBANȚ is the Corporate Social Responsibility (CSR) Leader and he leads people-oriented projects. Before writing the national CSR project, a survey was sent to all Decathlonians in Romania to collect ideas and dreams on this subject. Finally, the 5-year project was written with 4 big strategies closely aligned with the Vision.

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Innovative projects to promote Health, Local Living and Inclusion in Decathlon Szczecin

Innovative projects to promote Health, Local Living and Inclusion in Decathlon Szczecin

2 years ago, Adrian MILEWSKI came to his Country Leader with the idea of leading a City Project in Szczecin as a leader of 2 stores. It was an innovative yet risky initiative, but he succeeded with his strong motivation and beliefs. Since then, many new City Leaders appear to provide more attractive jobs for employees, better offers and services for customers and achieve better results. These become possible because the City Leaders can make faster decisions locally in line with the principle of subsidiarity. Moreover, increasing local actions aligned with the Vision were taken in Decathlon Szczecin.

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Site Transformation of Decathlon Surrey Quays

Site Transformation of Decathlon Surrey Quays

Decathlon Surrey Quays is a 10,000 square metres site combining the flagship store and offices in London, UK. With the surge of online sales reaching more than 30% YTD, the team urges to redefine the added value of the site to the digital ecosystem in order to stay appealing and preserve customer flow. The new “Decathlon Local Hub” will enhance the local relationship and try to increase positive impacts on life and access to sport for the local population.

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Diversity and inclusion international meetings

Diversity and inclusion international meetings

On 28th September 2020, Sophie CRIQUELION and Jens DE BOECK organised the first Diversity & Inclusion International Meeting. It was a 2-hour digital meeting gathering Decathlon countries who are actively working on this topic to share their best practices and strategies. The team believed the diversity of this meeting itself should also be attained, so it was made open to externals. The meeting finally attracted 140 participants from 46 companies and countries respectively, including “competitors” such as Intersport.

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