From Vision to action
Now these Vision targets have been written, it is up to us to bring them to life. The final and most important stage of the Vision process is ‘Co-Evolve’, enabling us to transform Vision targets to local concrete projects.
Here you will discover the projects developed by local teams.
Choose a target
Choose a target
Facing the global challenge on health, climate and pollution, the sustainability team in Decathlon Spain has launched the Mobility Project in 2020. The objective is to reduce carbon emissions while promoting a healthier lifestyle by shifting to a more sustainable mode of transportation. The project brings positive impact from local to country level, and eventually to the global level.
While physical activity has well-known health benefits, research also shows its power during recovery from a disease or traumatic experience. This is why Decathlon Grenoble launched its long term Sport-Health project – ReSantéz-vous. The name of the project is a play on French words, carrying the meanings of “ressentir” (feel) and “se remettre en santé” (restore to health). By developing a local health network to provide curative care through sport products, services and activities, it aims to help the citizens in Grenoble fully recover from illness and regain health and happiness in life.
Decathlon Hungary was among the first Decathlon countries who was committed to diversity and inclusion with a long term strategy . The initiative began in 2018 as the team believed the company has a responsibility on important social issues such as equal pay, prejudice and discrimination. Today, the project has become more developed which sets the pace for other countries to join in. The project advocates diversity and inclusion in 3 dimensions – sport experience, store experience and employment.
On 31 March 2021, Decathlon Belgium launched “The Breakaway” at the prison of Oudenaarde. 6 inmates from the prison are training and preparing for the race with thousands of riders in the outside world via the virtual cycling platform Zwift. The project was initiated in collaboration with De Rode Antraciet, a non-profit organisation promoting sports and culture within prisons, Cellmade vzw, and Belgian Department of Justice. “The Breakaway” extends Decathlon’s mission to make sport accessible to all.
Decathlon Poland has created a brand new marketing campaign with IKEA to underline the importance of home training during the lockdown in the country in January and February 2021. The goal was to encourage the Poles to stay active and keep practising sports in times when their homes have become gyms and yoga studios with equipment and everything they need.
Decathlon Belgium is rapidly developing its online marketplace to host and secure transactions of products and services between its customers and 3rd party sellers (partners). The marketplace is unique for its selection of partners and advocacy of the company’s mission and Vision. It aims for better products, better people, better planet and fair prices.
Decathlon Romania has two main branches of projects correlating with the company’s new purpose “To be useful to people and to their planet”. Bogdan DOROBANȚ is the Corporate Social Responsibility (CSR) Leader and he leads people-oriented projects. Before writing the national CSR project, a survey was sent to all Decathlonians in Romania to collect ideas and dreams on this subject. Finally, the 5-year project was written with 4 big strategies closely aligned with the Vision.
2 years ago, Adrian MILEWSKI came to his Country Leader with the idea of leading a City Project in Szczecin as a leader of 2 stores. It was an innovative yet risky initiative, but he succeeded with his strong motivation and beliefs. Since then, many new City Leaders appear to provide more attractive jobs for employees, better offers and services for customers and achieve better results. These become possible because the City Leaders can make faster decisions locally in line with the principle of subsidiarity. Moreover, increasing local actions aligned with the Vision were taken in Decathlon Szczecin.
Cambridge is a vibrant and young university city where one third of the population commute by bikes 5 days a week. The young population are generally more open to use cycling as a way of transport as it is more economical and convenient for them. Despite the intense competition for the bike business in the city, Decathlon Cambridge strives to get closer to the community and improve the product life cycle sustainability to enable more people to adopt a sustainable travel mode.
RED January is a nationwide movement that promotes an active lifestyle to support our mental health. Decathlon Surrey Quays started the collaboration with it to launch a digital campaign in January 2021 to raise the awareness of the necessity to engage in sports activities. The goal is to inspire people to join the campaign by pushing communication and building teams in the store to make sports challenges.