Find the answers to all your questions!

The Vision project creates many opportunities, many ideas, and also many questions. Below we will be asking and answering your most frequently asked questions about the Vision project. 

How do I learn about the Vision ?

If you are a Decathlon team mate, you have all the information on the BE THE CHANGE website. If you don’t have access to this site (internal to Decathlon employees), you can find out about the Decathlon Vision on this website (which is open to all).

Where is all the information to be communicated for the network Vision Relays ?

As well as the information available on the Be THE CHANGE site and/or on the Vision website, we also have available a Communication pack for all of the Vision Relays. The link to the Communication pack for Vision Relays or anyone wanting to deploy the Co-Evolve methodology locally is here : Vision Communication Pack

I just found out about the Decathlon Vision, and want to be a Vision relay. How do I start ?

Great news! Thanks for wanting to join. The first thing to do is to connect to the Vision Core Team. Send a chat, or an email to Ceci Yip : wingsze.yip@decathlon.com 

You should also contact your local leader for a discussion. There might already be people working on the Vision in your country/city.

I am a country leader. What do I do with this?

I check first if all the 5 goals can be adapted to the situation of my country and in which priority order I can deal with them locally. I can use the 5 goals of the Vision as inspired filters to define or to adjust my country project and to make sure that my project and the vision are aligned. If it’s the case, then I can present the company vision, followed by the country project, to my team. If your country project is not written yet, then you can use the collective intelligence process of the vision to define your country project with your teammates and some external partners, using the 5 goals of the vision as inspirational targets. I can use my vision relay(s) to help me with the task.

What is the role of the Vision Relay ?

It is simply to make the Vision happen, to bring it to life, to make sure that all local teammates know about the Vision and they can participate in it. There is a methodology to guide you through this, called Co-Evolving.

What is ‘Co-Evolving’ ?

Co-Evolving is the ultimate part of the Vision Process. A Vision without action is worthless. Our common goal is to turn these 5 Vision targets into local, concrete actions. So Co-Evolving is the process that we will use to make this happen. A tried and tested methodology is available. We invite all Vision Relays and leaders to discover the process and connect to their country leaders to see how they intend to share the information and launch the Co-Evolving phase locally.

What happened to the 10 year Vision ?

It’s true that for a long time at Decathlon, we have worked with a schema that says : 10 year vision, 5 year strategy, 2 year action plan. In 2020, we have questioned this, asking whether this schema is still relevant. We often say that the period in which we are living is called VUCA. These times are Volatile, Uncertain, Complex and Ambiguous. With the exponentiality that technology has brought us, and what we call ‘Black Swans’ (huge external factors that dramatically impede the way we do things), timescales have been compressed. We can still look into the future, but it is increasingly difficult to see which one of the very many possible potential futures are the ones we should be concerned about. Faced with all this phenomena, we have decided to bring forward the Vision timescale to now, our immediate future. We no longer have the time to wait a few years to act. And this is why we say, ‘Tomorrow starts today’.

Why hasn’t everyone heard from the CEO about this ?

Previous Vision exercises have shown us that when the Vision exercise works locally, it’s because it has been impulsed by the local leaders. On Sept 30th, the Vision Leader and CEO sent a message with all the information to country leaders, sports leaders and process leaders. It’s up to us leaders to descend the information to our teams. Local action comes from local appropriation.

What does Vision 21.1 mean ?

The Vision was once called Vision 2030. In the wake of the Covid crisis, and the fact that the world is moving so quickly that it is becoming more and more difficult to predict what is going to happen in the future, we decided to change the name of the Vision from Vision 2030 to simply Decathlon Vision V21.1. This means Version 2021.1. We need to be more agile in order to withstand further ‘black swans’ (like the Covid pandemic) that are on their way in the years to come. So we’ll be updating the Decathlon Vision more regularly. There will surely be a Vision V22 in a few months time.

Can the Vision Core team translate all the info into my language ?

No. The Vision Core team (who are made up of Decathlon team mates from all over the world, and a few freelancers), will provide the information in French and English only. As Decathlon is getting bigger and bigger, we are now present in 60 countries. It would take forever for the Vision Core team to translate everything into 40 languages. We therefore propose that each country translates their own information, and we encourage sharing between countries that share the same languages as Spain did (shared with Chile, Columbia, Mexico). 

Why is the target n#2 not included in the target n#1 ?

It could have been. It is quite close, and this question comes up often. The topic of TranSPORT was so strong within the Vision process that we wanted to give it its own topic. We feel that if it was simply supposed to be implicitly understood as part of number one With Vision V21.1, it wouldn’t be clear enough. Check out this video for more information : Video explanation.

Why isn't sport 100% present in this Vision ?

Sport is what we do, it’s our vocation! ‘Sport for the Many’ is our Mission, and will continue to be so. Sport is obviously present, but it’s important that we focus on other ‘non-sport’ axis of the Vision to not lose sight of external trends that are going on in the world that we need to pay attention too. Sport is a means, not an objective.

Not everybody around me has been told about the Vision, why is that ? What can I do to spread it to others ?

Feel free to share the information around you, the information is freely accessible to people inside the company and outside ! Noone owns the information, but we all own the information. What’s important is that it is included as an introduction to all the projects that are underway.

What does ‘regenerative’ mean in target #4 ?

‘Regenerative’ as in Regenerative Economic Model, or Regenerative System is a relatively new term. It takes the notion of Sustainability, as the majority of companies see it today, and pushes it a lot further to a point where we stop destroying social and environmental value, and start creating it instead.

Here is a presentation to help you go further with your understanding of this (A Crash course is Regeneration for Business), and also some information in the Vision explaination video

Source : Standard Deviation. 

This article is full of information about how the city of Amsterdam is applying a regenerative economic model.

What can I do as a teammate ?

Lots! You can play a role by bringing one or more of these Vision targets to life. You can organise an information meeting to explain the Vision to your colleagues. You can participate in local workshops and/or you can work with your Vision Relay and/or Leader to organise a workshop locally. You can dive into the Co-Evolving manual. The idea is to get as many people as people to discover the Vision targets, and embark on a journey to develop local concrete actions/projects which are aligned with them.

What can I do with my project team to get involved ?

The first thing to do is to become aware of the 5 Vision targets yourself. Then organise a Vision discovery session with those who are in your project. You will find the communication in the Vision Communication Pack

How do you align your local projects with Vision V21.1?

There is a very good chance that you have a current project, and that is good. The Five Vision V21.1 targets are not necessarily a to do list, but more of a filter, through which you can gauge where you are, and whether you need to pivot, persevere or change your current project. 

Here is a tool that you can use to ASSESS YOUR CURRENT project. 

There is a manual available where you can find all necessary tools and knowledge for that. If there is a local Vision Relay in your area, you can always ask him/her for help.

How can I spend time on adapting the Vision whereas we are under productivity pressure ?

As our CEO and Vision leader often say, ‘Vision is not an option’. Vision is part of the everyday responsibility of our leaders, and should not be considered as something additional. Just make sure that any decision you make is aligned with Decathlon Vision and our values. We spend literally hours, days and weeks working on a financial trajectory, which is understandable, but it’s also important to prepare our future !

How can I play a role in my store ? in my warehouse ? in my business unit ?

Think of what is relevant to you and your area, then develop a project. Challenge yourself by getting the input of other stakeholders, both internal and external, then present it to your leader. Consider how one or more targets of the Vision can fit into the project. Get the green light and be the change! You will find tools in the manual available to help you out.

What is the difference between inclusivity and diversity ?

Diversity refers to the traits and characteristics that make people unique. 

The definition of inclusive is something that does not leave any part or group out. An inclusive organisation values, involves and respects all its individuals, its stakeholders and their uniqueness.

Take this as an example : Diversity is organizing a party open to all, Inclusion is making sure everyone feels welcome at the party (food for vegetarian, meat lovers, non alcoholic drinks options …)

You can find more information here to help you understand : Diversity in Belgium

Why should we be inclusive ?

An inclusive organisation solves problems (and creates products & services) in a way that also benefits local communities, progressing towards a Regenerative Economy and the Sustainable Development Goals ie. reducing poverty, inequalities and providing access to education and decent work opportunities. 

Having more diversity and inclusion in an organization and therefore more different point of views, also fosters innovation, better decision making, efficiency and flexibility and creates more business opportunities. It also brings a high level of trust from employees, customers and stakeholders.

What does it mean to be an inclusive organization ?

A team is greater than the sum of its parts. Inclusivity means that we bring in more strengths than we would otherwise. It means we open up more streams for us to help people and be helped by those people. 

Shape things for the better. In your communication show disabled people doing sports. Reach out to those who have less job opportunities. In your hiring process make sure your interview panel is gender balanced. When you choose a supplier, go for the one who has the biggest social impact. And create those spaces where everyone’s voice can be heard.

What does this mean exactly ‘society we want to be a part of’ in Target #5 ?

Being a reflection of the society we are living in is including all the communities around our stores, warehouses, offices, factories… etc

Every community and country has its own history, culture, social codes & habits, legislation that gives more or less rights and protections to all its members. 

By being the reflection of the society we want to be a part of, we act accordingly to our values and our vision of being inclusive and open to all. This could well mean going beyond legal requirements and bringing positive change to a community.

Local living : does it mean that we will produce everything locally ?

If you want it to ! The real explanation of Local Living is here by video : Local Living.

Who wrote this Vision ?

The ‘people’ wrote the Vision. Mostly people from Decathlon, but also users, customers, suppliers, children… The Vision process was open to everyone. Everyone who contributed during any stage of the Vision process on our platform. This Vision is a result of a collective intelligence exercise based on over 40,000 inputs from people all over the world. You can actually access the exploitable data in this file here. Vision Data.

How do I organise a workshop ?

There are a manual and workshop designs available where you can find all necessary tools and knowledge for that.

Are specific workshops organised for Vision Relays ?

Yes, you can join the VISION DIALOGUES organised by Ceci Yip : wingsze.yip@decathlon.com

Who should I contact and how if I want to take actions and play for the Vision within my team/internal/external environment ?

Firstly, find out if there is a local Vision Relay in your area and contact him directly. To help you with that, you can email someone from the Vision Network Team: wingsze.yip@decathlon.comlebourvellec.julie@decathlon.com , pedro.castro@decathlon.com.

You can also run a filter by country in this file  and identify who is most relevant to you!

Why do I have to be involved in the vision ?

It is part of who we are at Decathlon, it is our DNA, it is why we turn up to work every day! More concretely this Vision reflects not just our internal aspirations but those of our partner organisations and users. If we align with the Vision and deliver it, then we are aligned with our users.

If Decathlon is going to exist in the future, Well, as we often say… Vision is not an option, and working on projects that are coherent with the Decathlon Vision is an essential responsibility of our leaders. Noone will be forced into working on Vision, but it is highly encouraged.

Why do we need a Vision ?

To know where we are going. The Vision V21.1 is essentially a condensed summary of external trends and tendencies that people are expecting us to work on.

Does inclusion mean 100% transparency ?

No it doesn’t. The definition of Inclusion is in Question 20. Transparency is about being open about what we do to others.

When do we say the Vision has been accomplished ?

It will never be accomplished. Every day is a new starting line. We can always be more useful to the people and the planet. It’s a never ending process. The Vision targets will be updated over time. Some will become obsolete, and will be replaced by new ones.

How are we going to communicate Vision 21.1 instead of 2030 if we have boosted the 2022 strategy already ?

We are now in a state of strategic Vision, that will be updated with time, so this version will change. The important thing is to make sure that your strategy/project aligns with the Vision Targets. There is a manual available  where you can find all necessary tools and knowledge for that.

What does ‘Strategic Vision’ mean ?

In the past our Vision targets have often been quite futuristic. We are living in a period that we call VUCA, where it is increasingly difficult to predict the future. There are thousands of possible scenarios. Time is being compressed to a point where there is a very fine line between Vision targets and strategic axis. We have entered into the period of the strategic vision.

Do we have to address all the 5 targets ?

Decathlon is present in 60 countries today. Some targets will mean more to you wherever you are based in the world. What is true in Montreal or Manila, might not have the same resonance in Dublin or Oslo. Your leader will help identify what is most relevant to your local project. However you all have a voice, just like everyone in the writing of the targets – so speak up if you are passionate about one or more targets and make it happen!

If my team leader says I cannot help, what can I do ?

Firstly, ask why? Listen to the arguments and try and understand them. Then, as long as we are acting within the realm of responsibility and liberty, let’s do it anyway! It is our common responsibility to prepare our future.

I have no ideas of how I could link these 5 targets with my daily job: where could I find some examples to help me concretely ?!

It may not be part of your daily job yet, but there’s a good chance it will be one day in the near future. Our advice is to start with yourself and ask yourself the following questions :

a). How will I become a health partner, for a better quality of life?

b). How will I make clean and healthy tranSPORT possible?

c). How will I be 100% local-living orientated and globally connected?

d). How will I strive for reasonable growth that benefits both people and the planet within a regenerative economy?

e). How will I be fully inclusive and open to all?

How often will the Vision be updated ?

That hasn’t been defined yet. I guess we can say, ‘As often as will be necessary’. The goal is to have our ears open to future trends, and to react and change the track whenever possible, to remain relevant in the hearts and minds of our future customers. It is pretty certain that there will be an update during the first semester of 2022.

Where can I recuperate my country data ? Where do I find this ?

There is a dashboard where you can find and filter all necessary data.

How will we know if the Vision has been communicated to all teammates ?

There will surely be a global Decathlon survey to see whether people have been. You can also locally measure it in a seasonal survey eg. using your BARI survey or by creating a form and checking it by yourself asking people directly.

Is there anyway to keep track of the Vision related projects that have been created?

There is a Vision page where you will be able to find all existing projects that are Vision related.

For target #1 : Does Health include mental health ?

Absolutely! Now more so than ever. ‘Health’ includes ALL kinds of health, and we should get away from just thinking it means ‘physical’ health.

Do you still have questions?