Proudly partnering with the British Paralympic Association
In 2015, we joined forces with the British Paralympic Association (BPA) to design formal and ceremonial wear for the ParalympicsGB team to wear at the Rio 2016 Paralympics.
Our Design and Garment Technology teams worked closely with Paralympic athletes to design a capsule wardrobe suitable for a range of physiques as well as Rio’s hot climate. In collaboration with the BPA, we held two fitting weeks in May and June 2016 for 600 athletes and team staff to be individually fitted and measured.
Over 70 volunteers from across ASOS took part in the fitting roadshows at ASOS head office and in Stockport. This involved welcoming athletes, collecting their outfits in the correct size, advising on sizing and working with tailors to arrange bespoke alterations to ensure the best fit for each person. Our Barnsley fulfilment centre then packed and dispatched everything to the athletes, team by team.
Our Paralympics legacy forms part of our Celebrating Diversity programme which seeks to raise awareness of disability and to increase the equality of opportunities available for potential and current employees with disabilities. We shared our Paralympic experience with young people close to our Camden head office when ParalympicsGB wheelchair basketball coaches and ASOS volunteers hosted a ‘come and try’ sports day for students at Haverstock School.
“Helping out at the Paralympics fittings was a really rewarding experience. Getting to meet such a range of different athletes, and hear their stories about how they got to where they are today, was a real highlight for me.”
Brittany Warrington, ASOS volunteer
British Paralympian athletes and support staff wore ASOS-designed formalwear at Rio 2016.
Volunteers from across ASOS took part in the fitting roadshows.